“Every body, every age, every beautiful”: That’s the tagline for this year’s Sports Illustrated Swimsuit issue, which features the most inclusive cast of models yet—from 63-year-old bombshell Christie Brinkley to powerful athletes like Simone Biles and Serena Williams. Here at Health, we are all for celebrating body diversity and positivity, which is why we’ve teamed up with SI and the Instagram community @WomenIRL (which are also owned by our parent company, Time Inc.) to launch the “What I Model” campaign.
The goal: to create a forum for women to share with each other, and the world, the qualities they embody. You can join the movement by donning your favorite bathing suit and recording a short video (a minute or less) as you finish the sentence “I model ____.” Then post it to Instagram with the hashtags #WhatIModel and #LoveYourSwimsuit.
The editor behind the SI Swimsuit issue, MJ Day, kicked off the campaign yesterday with her own video: “I model determination,” she said, standing in her bikini and holding her two-year-old son. “I’m determined to get out the message that there is not a singular definition of beauty.”
Introducing the #WhatIModel campaign, a partnership with @SI_Swimsuit and @healthmagazine. This year’s Sport’s Illustrated Swimsuit issue is the most inclusive ever and features women of various ages, backgrounds and body types. We’re celebrating this vision of beauty and confidence on our feed… in our swimsuits. Because you should feel beautiful no matter what you wear, and we’re ready to love our swimsuits again. Meet @mj_day, the editor of SI Swimsuit, and find out what *she* models. Then, upload your own video (in your suit) and tag it #WhatIModel & #LoveYourSwimsuit for the chance to be featured here. Stay tuned all week for inspiring messages about body confidence and authenticity. #womenirl (Regram from @womenirl)
A post shared by Health (@healthmagazine) on
Since then more women have been jumping on board with their own empowering clips. Scroll down to get inspired by just a few of those women below.
This video was harder than I thought it would be…It took a while to get here, but I’m lovin my new bikini body✨ @womenirl @si_swimsuit @mj_day #whatimodel #motherhood #bodypositive #selfacceptance #selflove #normalizestretchmarks #normalizepostpartumbodies #mombod #bikinibod
A post shared by Alexandra Kilmurray (@alexandrabrea_) on
In the caption to her post, Alex admitted that shooting her video was harder than she thought. But she’s glad she did it: “I am here in my bikini to encourage other moms to wear their bikinis also. We may have some stretch marks. We may be a little looser than we want to be. But we’re still beautiful and we still deserve to wear our favorite bikinis. And that’s why I’m going to wear mine.”
Our assistant editor @_jnaftulin is here to tell us what *she* models for the #WhatIModel #LoveYourSwimsuit campaign with @womenirl! Upload your own video (in your suit!) and use the above hashtags for your chance to get featured here. Check back every day for more inspirational messages! #womenirl
A post shared by Health (@healthmagazine) on
Health‘s very own Julia Naftulin models self-love: “I believe appreciating your mind and your body in spite of any flaws is the best way to achieve a healthy lifestyle and inspire others to do the same.”
Love @si_swimsuit and @healthmagazine new #whatimodel campaign! Check out my video to see what I model for and post a video in your swimsuit telling everyone what you model for 💖 #womenirl @womenirl #mtsm #nofilter #LoveYourSwimsuit
A post shared by Moms That Should Model #MTSM (@momsthatshouldmodel) on
Melissa says she models for all her fellow moms: “From weight gain to stretch marks to tantrums to feeling completely lost, moms do so much for their children,” she says. “Be strong, be confident, and feel beautiful, because you are beautiful.”
To get more body-positive inspiration delivered to your inbox sign up for our Healthy Living newsletter
Had to participate in the #whatimodel campaign! I’m super inspired and motivated by sports illustrated showing us more diversity 💕 It’s such an important step in the right direction. Thanks to @healthmagazine @womenirl and @si_swimsuit for this campaign. Nominating my girls @lexkhenry @tamaraplusmodel @beautymarked_illy @kristenpicone_ #loveyourbody #bodydiversity #. #modelsofcolor #swimbody #womenofcolor #plussizemodel #loveyourswimsuit #curvymodels
A post shared by Asia Shane (@asia.shane) on
“I model my pride in being a woman of color,” says Asia, who also happens to be a model by career. Her hope is to spread “the message of not only size diversity but ethnic diversity as well, because that’s super, super important.”
@si_swimsuit teamed up with one of my favorite accounts @womenirl for the #WhatIModel campaign! S/o to all the working mums who are killing it 👊and also of course @mj_day for launching this campaign. 🙌I kept it totally real, raw and filter free for this video and of course am rocking an @aerie suit. 👙 #mumlife #aeriereal #womenirl #bodylove #empowerment #straightcurvefilm #loveyourswimsuit #mombod
A post shared by Jessica Lewis (Petracca) (@justjesslewis) on
In her clip Jess, a former model and producer of the body image documentary Straight/Curve, says that these days, she’s modeling “the life of a working mom.” With her 9-month-old baby on her hip, she encourages all moms to know they deserve to live their dreams. “You are a superwoman,” she says. “Get it, lady.”
Julie Wilson, the fashion and beauty director at Essence magazine, says she models diversity: “Because black is beautiful.”
Get more stuff like this
in your inbox
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Thank you for subscribing.
Something went wrong.